曾任：馬來西亞國家石油(you)公司（世界500強） | 市場(chang)部經理

曾(ceng)任：TCL電子控股有(you)限(xian)公司（中國500強） | 產品市場部高級經理

現(xian)任：富士康旗下準(zhun)時達國際供應(ying)鏈管(guan)理有限公司 | 品牌部總(zong)監

品牌營銷造勢收獲(huo)23億 → 助力完成準時達A輪融資的品牌營銷公關造勢，獲得23億注資，創造了B2B物流供應鏈領域中單筆最大規模融資。

品牌(pai)建設從零到行業獨角獸 → 主導完成準時達品牌從0到1再到行業知名品牌建設， 2019-2023年連續5年登上“胡潤百富全球獨角獸榜單”，中國合同物流排名前十。

AI內容營銷提升搜索(suo)曝光(guang)量500% → 利用生成式AI模型工具進行準時達SEO海外優化月均曝光量7萬次，增長500%，文章收錄率99%，網頁平均訪問時長12分鐘。

富士康AI內訓講師授課(ke)17期(qi) →為超(chao)過1000名學員(yuan)提供(gong)AI熱門工(gong)具使用方法，并(bing)結(jie)合(he)辦公、營銷、寫作(zuo)、設計等類別，提升職場工(gong)作(zuo)效率。

實(shi)戰經驗：

向老師(shi)具(ju)備18+年企(qi)(qi)業市場營(ying)銷實戰經驗，涉(she)足石油、科技、物(wu)流供應鏈管理等多領域。老師(shi)深諳(an)To B企(qi)(qi)業品(pin)牌(pai)營(ying)銷數字(zi)化全球化體系的搭(da)(da)建，并嘗試用AI工(gong)具(ju)做內(nei)容(rong)營(ying)銷優化，SEO海外曝(pu)光優化，為企(qi)(qi)業搭(da)(da)建多層次、多維(wei)度的To B數字(zi)化品(pin)牌(pai)營(ying)銷體系。

數(shu)字化品(pin)牌營銷體系搭建完善 >> 向老師為實(shi)現準時(shi)達(da)品(pin)牌營銷的可持續發展，利用AI工具，引入數(shu)字化營銷體系管理，打通從銷售(shou)線(xian)索到商機轉化全流程自動化

1）為準時達引入數字化營銷，完善客戶畫像建模及用戶積分自動化，升級官網與微信生態系統，優化SEO，并運用Mar Tech平臺做數據監測和效果分析，實現營銷數據實時可視化。

成果：實現用戶互動行為實時監測，確保從MQL到SQL轉化的精準性，提升商(shang)機轉化成功率超過100%。

2）負責準時達媒體數字化矩陣管理，引入生成式AI，基于AI線索推薦觸達目標產業客群，利用外部信息數據庫，對現有CRM數據進行校對和喚醒，為銷售進入市場完成前置影響。

成(cheng)果(guo)：擁有豐富的媒體資料和良好關系維護，全網粉絲增長率保持每年增長50%以(yi)上。

AI內(nei)容營銷提(ti)升全球品牌(pai)曝光 >> 向老師帶(dai)領(ling)團(tuan)隊打造(zao)準時達內(nei)容營銷矩陣，利用AI工具實現文案創作，設計優化與(yu)自動分發效率的(de)全面提(ti)升。

1）利用(yong)ChatGpt，通義千問，Kimi等(deng)通用(yong)大模型，系統(tong)整理企業內(nei)容知識庫，用(yong)AI實現(xian)內(nei)容自(zi)動搜索，自(zi)動匹配和優化(hua)生成。

成果：內容管(guan)理(li)從(cong)人(ren)工(gong)經驗調用到AI自動化(hua)匹配及生成，實現內容矩陣的分層分級(ji)智能化(hua)管(guan)理(li)，AI內容可用性超過80%，工(gong)作效(xiao)率(lv)提(ti)升300%以上。

2）利用AI海外SEO優化工具，基于關鍵詞自動匹(pi)配行(xing)業及企業內(nei)容(rong)，生成Blog文章，提升企業海外網(wang)站曝光及拓客機會(hui)。

成果：文章寫作效率(lv)(lv)從2篇/周(zhou)提升至(zhi)(zhi)10篇/天，SEO海外優化(hua)月均(jun)曝光量(liang)7萬次，增長(chang)500%，文章收錄(lu)率(lv)(lv)99%，網頁平均(jun)訪問時(shi)長(chang)至(zhi)(zhi)12分鐘，跳出率(lv)(lv)保持50%以內(nei)。

品(pin)牌(pai)營(ying)銷海外市場(chang)推廣 >> 向老(lao)師針對海外市場需求，識別制造業(ye)在北美、越南、印度的增(zeng)長機會，制定“走出去并走進去”的海外推廣策略，實(shi)現品牌在海外市場得到穩步增(zeng)長。

1）與TCL海外銷售團隊根據大客戶、運營商及特定區域的需求，在APAC區域，通過定期市場數字化營銷培訓，提高15%市場活動執行效率，新產品的上市準備周期縮短20%。

成果：帶動該地區(qu)當季銷量增加20%，營銷活動ROI年度同比提升(sheng)15%，獲客(ke)轉化率(lv)提升(sheng)8%。

2）識別TCL海外新市場增長機會與競爭挑戰，通過市場需求增長點分析，制定產品的市場推廣數字化策略，確定5款ALCATEL ONE TOUCH產品在海外市場的定位。

成果：5款產(chan)品在歐(ou)洲、南美和東(dong)南亞市(shi)(shi)(shi)場(chang)(chang)成功上市(shi)(shi)(shi)，提升產(chan)品經(jing)銷商渠(qu)道市(shi)(shi)(shi)場(chang)(chang)滲(shen)透(tou)率(lv)30%，拓展運營商市(shi)(shi)(shi)場(chang)(chang)份(fen)額20%，終(zhong)端市(shi)(shi)(shi)場(chang)(chang)份(fen)額8%。

◎ 全球視野，跨界融合：從(cong)全(quan)球視角審視行業趨勢，將多(duo)門管理學科知識融會貫通(tong)，為學員(yuan)(yuan)構建起一個(ge)立體的知識框(kuang)架(jia)。通(tong)過國際案例(li)與跨文化(hua)溝(gou)通(tong)技巧(qiao)的分享，幫助學員(yuan)(yuan)拓寬視野，提升全(quan)球化(hua)思維。

◎ 實戰導向(xiang)，深(shen)入淺(qian)出：向老師注(zhu)重實戰應用(yong)，巧妙將理論(lun)知(zhi)識與國內外案例進行(xing)融合(he)，課程設計貼合(he)市場前沿，提供(gong)各(ge)類實用(yong)工(gong)具，確(que)保學員能夠即(ji)學即(ji)用(yong)，直接(jie)上手實戰。

◎ 智慧風趣(qu)，氛圍營(ying)造：向老師的(de)課堂氣氛(fen)輕松活躍，用生動有趣(qu)的(de)語言(yan)，其授課風格大氣而不失細膩(ni)，總能在恰當(dang)的(de)時刻激(ji)發學員的(de)思考(kao)與(yu)(yu)討論，讓(rang)學習過程充滿樂趣(qu)與(yu)(yu)啟發。

《AI助力職場效能提升》

《To B企業贏在數字化營銷》

《To B企業搭建品牌營銷矩陣》

《To B新媒體私域流量轉化訓練營》

《To B企業全渠道海外營銷策略與實戰操作》

《營銷360度全方位重塑企業增長策略與路徑》

部分授課案例：

深圳華(hua)(hua)強集團、風華(hua)(hua)高(gao)新科(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)股(gu)(gu)(gu)份(fen)(fen)(fen)(fen)(fen)(fen)有(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)、武漢光迅(xun)科(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)股(gu)(gu)(gu)份(fen)(fen)(fen)(fen)(fen)(fen)有(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)、普聯(lian)技(ji)(ji)(ji)(ji)(ji)術有(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)、華(hua)(hua)通科(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)有(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)、晶方半導(dao)體科(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)有(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)、華(hua)(hua)天科(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)有(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)、生益科(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)股(gu)(gu)(gu)份(fen)(fen)(fen)(fen)(fen)(fen)有(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)、崇達技(ji)(ji)(ji)(ji)(ji)術股(gu)(gu)(gu)份(fen)(fen)(fen)(fen)(fen)(fen)有(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)、速騰聚(ju)創科(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)有(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)、信(xin)維(wei)通信(xin)股(gu)(gu)(gu)份(fen)(fen)(fen)(fen)(fen)(fen)有(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)、上(shang)海康(kang)朗生物(wu)科(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)有(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)、華(hua)(hua)擎光電有(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)、長城開發科(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)股(gu)(gu)(gu)份(fen)(fen)(fen)(fen)(fen)(fen)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)、北京華(hua)(hua)大九天科(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)股(gu)(gu)(gu)份(fen)(fen)(fen)(fen)(fen)(fen)有(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)、北京四維(wei)圖新科(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)股(gu)(gu)(gu)份(fen)(fen)(fen)(fen)(fen)(fen)有(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)、揚州揚杰電子(zi)(zi)(zi)科(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)股(gu)(gu)(gu)份(fen)(fen)(fen)(fen)(fen)(fen)有(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)、寧波康(kang)強電子(zi)(zi)(zi)股(gu)(gu)(gu)份(fen)(fen)(fen)(fen)(fen)(fen)有(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)、宏達電子(zi)(zi)(zi)股(gu)(gu)(gu)份(fen)(fen)(fen)(fen)(fen)(fen)有(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)、電連技(ji)(ji)(ji)(ji)(ji)術股(gu)(gu)(gu)份(fen)(fen)(fen)(fen)(fen)(fen)有(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)、法拉電子(zi)(zi)(zi)股(gu)(gu)(gu)份(fen)(fen)(fen)(fen)(fen)(fen)有(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)、傳藝科(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)股(gu)(gu)(gu)份(fen)(fen)(fen)(fen)(fen)(fen)有(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)、恒茂高(gao)科(ke)(ke)(ke)股(gu)(gu)(gu)份(fen)(fen)(fen)(fen)(fen)(fen)有(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)、安芯(xin)易(yi)電子(zi)(zi)(zi)商(shang)務有(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)、好上(shang)好信(xin)息(xi)科(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)股(gu)(gu)(gu)份(fen)(fen)(fen)(fen)(fen)(fen)有(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)、聯(lian)創杰科(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)有(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)、精測電子(zi)(zi)(zi)集團、銓興科(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)有(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)、燦勤科(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)有(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)、東芯(xin)半導(dao)體股(gu)(gu)(gu)份(fen)(fen)(fen)(fen)(fen)(fen)有(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)、新易(yi)盛通信(xin)科(ke)(ke)(ke)技(ji)(ji)(ji)(ji)(ji)股(gu)(gu)(gu)份(fen)(fen)(fen)(fen)(fen)(fen)有(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)、通茂電子(zi)(zi)(zi)有(you)(you)(you)(you)(you)(you)(you)(you)限(xian)(xian)(xian)(xian)(xian)公(gong)(gong)(gong)(gong)(gong)司(si)(si)(si)(si)(si)(si)(si)(si)……

部分客戶評價：

向(xiang)老師對數字化營銷的(de)各個方(fang)面都(dou)剖析到(dao)位。無論是私(si)域流量池的(de)構建，還(huan)是組(zu)織變革(ge)的(de)策略，都(dou)極具指導意義。每一個板塊(kuai)都(dou)很有(you)價值，是我提升營銷能力(li)的(de)有(you)力(li)幫手。

——廣東風華高新科技(ji)股(gu)份有限公司(si) 營銷事(shi)業部總監沈總

向老師的這個AI的課程覆蓋面很廣泛呀，無論是AI提示詞技巧，還是行業研究報告的生成，都講解得十分透徹，讓我掌握了一項新技能，還收獲了很多創意和靈感。

——北京華大(da)九天科技股份有限(xian)公司 人力(li)資(zi)源(yuan)部尹總

向老師從B2B買家行為轉變到未來發展趨勢的講解，課程內容全面且深入。尤其是多渠道營銷和數字化營銷部分，讓我學到很多實用技巧。對我的工作有很大幫助，收獲遠超預期。

——深圳電(dian)聯技術股份有(you)限(xian)公司(si) 通(tong)訊事業處李總

我(wo)認(ren)為真正好的培(pei)訓課程是可以直擊痛點，并提出解(jie)決方案的。向老(lao)師的《贏在數字化營銷》課程，讓(rang)我(wo)有機會全方位了解(jie)到數字化轉型對于我(wo)們的重(zhong)要價(jia)值和(he)緊迫性，這是一門能讓(rang)我(wo)產生(sheng)行動(dong)力的課程。

——武漢光迅科技股份(fen)有(you)限公(gong)司 市場部王總